When it comes to equity optimization strategies few (if any) intrigue me more than deep value investing.
With this in mind, we’re thrilled to have Tobias Carlisle join us in the ever expanding ‘Investing Legends‘ series.
Tobias is an accomplished value investor, the creator of The Acquirer’s Fund (ticker: ZIG), The Roundhill Acquirers Deep Value ETF (ticker: DEEP) and author of the Acquirer’s Multiple: How The Billionaire Contrarians Of Deep Value Beat The Market
We’ll specifically be covering ‘deep value’ investing strategy with a focus on process, position size, primary (and secondary) factors and contrarianism to name just a few.
Let’s turn things over to Tobias.

Deep Value Investing Strategy
About the Author & Disclosure
Picture Perfect Portfolios is the quantitative research arm of Samuel Jeffery, co-founder of the Samuel & Audrey Media Network. With over 15 years of global business experience and two World Travel Awards (Europe’s Leading Marketing Campaign 2017 & 2018), Samuel brings a unique global macro perspective to asset allocation.
Note: This content is strictly for educational purposes and reflects personal opinions, not professional financial advice. All strategies discussed involve risk; please consult a qualified advisor before investing.

These asset allocation ideas and model portfolios presented herein are purely for entertainment purposes only. This is NOT investment advice. These models are hypothetical and are intended to provide general information about potential ways to organize a portfolio based on theoretical scenarios and assumptions. They do not take into account the investment objectives, financial situation/goals, risk tolerance and/or specific needs of any particular individual.
Value Investing = Contrarian

They argue “naive extrapolation” investors tend to assume revenues, profits and stock prices continue on in one direction (up or down) when the data shows the better bet is to assume mean reversion, which is what “contrarian” or value investors do.
Deep Value Investing = Multiple Factor Exposure
Q2) You’re known as being a deep-value investor. When I’ve x-rayed some of your funds, using third party applications like Morningstar, I’m noticing a lot of extra goodies under the hood.
The outcome is a high score on value and quality factors, but the process is old-school, bottoms-up fundamental analysis.

Handling Volatility as a Value Investor
Q3) On your website you spell out the terms of market-cap size and volatility very clearly: “Larger stocks offer less volatility. Smaller stocks offer more return. More stocks offer less volatility. Fewer stocks offer more volatility.”
Specifically, how can the ability to embrace, handle and withstand volatility be an advantage to investors seeking higher potential returns ?
A3) Expect big drawdowns.
Best approach is to be agnostic to what’s in the portfolio, only buying when the risk/reward is too good to ignore.
Value Funds and Positions
Q4) Let’s play a game where we have set position sizes for three value funds that are hypothetically being created from the bottom up.
What can we expect at each level in terms of pros and cons for each fund?
A) 30-100 positions
B) 250-400 positions
C) 800-950 positions
800-950 will deliver the market return.
Acquirer’s Multiple Screening Process
Q5) Robust businesses with strong liquid balance sheets and a wide discount to a conservation value are some of the screens in your evaluation process.
For those who haven’t yet read your book can you describe the screening process of the Acquirer’s Multiple?
Since the book was published in 2014 have you since further refined any processes in 2022?
That way, if the market ignores them, we’ll do well, and if the market rerates them, we’ll also do well.

Value Investing Is Dead!
Q6) It seems so common these days to hear things such as value is dead.
What do you think when you hear or read such things?

A6) It’s cyclical.
Neither works in a 1999/2000 or 2019/2020 market, but they work over the long haul.

Mid-Cap Value Investing
Q7) When I was doing research into the historical performance of all asset-classes for US securities I was shocked to discover a few things.
How do you feel about mid-cap investing and do you think it has a place in a value strategy where small-cap value seems to be the primary focus?
A7) Yes, it’s my favorite spot.
ZIG is heavily midcap.
Value After Hours Podcast
Q8) Value After Hours is one of the great weekly investing podcasts.
As a follow-up question, what are some things you’ve learned as an investor from your co-hosts, guest hosts and interviews on your show?
A8) Yes, I’ve learned a lot from both Jake and Bill (and all my guests).
I don’t change anything without testing it thoroughly, but I’m constantly examining my process to find the problems with it.
Delayed Gratification Lottery
Q9) So the weirdest thing has happened recently.
Which one do you choose and why?
A9) Dang.
It’s imperfect, but it keeps you invested in roughly the right part of the market.

Travel in Australia
Q10) I’m a travel media specialist by day, so we’ll end off on a lighter night.
Where in Australia would you like to visit someday that you haven’t had a chance to go to before?
A10) See quirky Melbourne for the arts, sport, bars; flashy Sydney for the beaches, and the clubs; the Gold Coast and my home town Brisbane for the beaches and the bars.
I’ll do a tour when the kids are old enough to remember it.

Deep Value Investing with Tobias Carlisle — 12-Question FAQ
What is “deep value” investing?
Deep value focuses on buying companies trading at very large discounts to conservative estimates of business value. It emphasizes robust balance sheets, strong cash flows, and wide margins of safety so that returns can come from fundamentals even if the market doesn’t quickly re-rate the multiple.
How does the Acquirer’s Multiple work in plain English?
It’s a valuation lens similar to enterprise value divided by operating earnings (EV/EBIT). By comparing the price of the entire business (EV) to the cash-generating engine (EBIT), investors can rank companies from cheapest to most expensive on an owner-like basis.
How do ZIG and DEEP differ?
They follow the same deep-value process in different universes: ZIG (The Acquirer’s Fund) targets mid/large caps with a more concentrated portfolio; DEEP (Acquirers Deep Value ETF) focuses on small/micro caps with more positions to capture the long right-tail of outcomes.
Why do deep-value portfolios often show exposure to other factors?
Selecting the cheapest robust businesses often drags in quality (healthy balance sheets), yield (cash return), and sometimes momentum (when recoveries start). The process is valuation-first, but the portfolio can exhibit multi-factor characteristics as a by-product.
How should investors think about concentration vs. diversification?
Fewer names amplify outcomes (good and bad); more names smooth them. Concentrated mid/large-cap portfolios can harness idiosyncratic alpha; small/micro universes typically use more positions to increase the chance of owning the big winners.
What role does volatility play in deep value?
Volatility is the toll for excess return potential. The discipline is to expect drawdowns, avoid performance-chasing, and only buy when the risk/reward is compelling. Over a full cycle, price mean-reversion plus improving fundamentals are the twin engines of return.
Is value “dead”?
No—value is cyclical. It has long stretches of underperformance and outperformance. A robust process (business yield + reinvestment at a discount) seeks to work across regimes, with multiples as optional upside rather than the sole driver.
Why is mid-cap value so interesting?
Mid caps can offer the return profile of small caps with the operational sturdiness of large caps—often an under-fished pond. Many deep-value approaches (including ZIG’s tilt) find attractive opportunities here.
How does deep value avoid value traps?
By insisting on financial strength, positive cash economics, and businesses that can win without a multiple re-rate. Cheap but deteriorating businesses are screened out; the aim is durable cash generation purchased at a wide discount.
What is the behavioral edge in deep value?
It exploits naive extrapolation and recency bias—the tendency to project recent poor (or great) performance too far forward. Buying the unloved requires contrarian temperament, patience, and pre-commitment to process.
How long is a sensible time horizon?
Think in years, not quarters. Deep value often realizes through mean-reversion, self-help, and capital allocation—typically a 3–5+ year lens. The path is bumpy; the destination is driven by business math.
How can investors use deep value in a portfolio?
Common roles:
Core equity tilt toward cheaper, higher cash-yielding businesses.
Satellite sleeve complementing market-cap beta for valuation discipline.
Diversifier against growth-heavy portfolios to broaden factor exposure.
Connect with Tobias Carlisle
Thanks for the interview Tobias. Where can people find you on social media, websites and YouTube?
My firm: https://acquirersfunds.com/
My funds are ZIG https://acquirersfund.com/ and
I’m on Twitter at https://twitter.com/
and my books are available at
https://www.amazon.com/

Samuel speaking: Thanks Tobias for taking the time to drop by Picture Perfect Portfolios.
Also, a big congratulations for opening the New York Stock Exchange just recently.
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