MKAM ETF Review: The Strategy Behind MKAM ETF Review With Stephen Of Mulholland & Kuperstock Asset Management

Brave Open Water Swimming Makes You A Better Investor

Trend following and risk management are two of my favourite themes on this site.

One of the deciding factors for me switching from being an all-equity investor to a maximum diversification approach was my desire to avoid jaw-dropping drawdowns.

Jaw Dropping Drawdown Event For Equity Investors

It’s just not fun knowing that eventually a 20%, 30% or even 50% blindside event is going to manifest if you’re in the game long enough.

With this in mind, I’m thrilled to welcome Stephen to discuss MKAM ETF.

Its mandate is clear:

It seeks to capture the majority of equity market returns, while exposing investors to less volatility and downside risk than other equity investments.

Without further ado, let’s turn things over to Stephen to find out more.

Meet Stephen of Mulholland & Kuperstock Asset Management

Stephen started working in the institutional investment industry in 2001. He served as Senior Analyst at institutional investment consulting firm Callan Associates, creator of the Callan Periodic Table of Returns. He advised pension plans like California State Teachers, endowments including the Harvard Endowment, and foundations. He later joined his client, the $2B James Irvine Foundation as the sole analyst. The James Irvine Foundation’s performance ranks in the top 1% of large foundations.

He created the internal control systems and accounting processes for microfinance facilitator Kiva, founded by veterans of Silicon Valley, including the former Chief Operating Officer of Google and early employees of PayPal. Stephen worked in Nairobi, Kenya for 3 months in 2008 with Kiva’s largest banking partner.

Between 2010 and 2017 Stephen built a new RIA to over $100M while managing the hedge fund Livian Equity Opportunity Fund. He also co-managed the Livian High Income Opportunity strategy.

He co-founded registered investment adviser Mulholland & Kuperstock Asset Management with business partner Mark Kuperstock in 2019. Currently, Stephen is Chief Investment Officer of Mulholland & Kuperstock Asset Management and MKAM ETF.

Stephen graduated from the Barcelona Graduate School of Economics in 2009 with a Master of Science in Economics Degree. He successfully earned the CFA® credential in 2006. He graduated with honors in Economics from the University of California at Santa Cruz in 2001.

Stephen, the open water swimmer. It depicts his swimming journey, with elements from both the Hellespont Strait in Turkey and the La Jolla Cove to Pier route. The image embodies the vibrant and colorful essence of Pop Art, emphasizing Stephen's determination and focus

Stephen’s Dad was a student of Ed Throp in graduate school at the University of California at Irvine. Instead of working for Princeton Newport partners he chose a career as a systems analyst. His choice of computers over investing served him well in his career and facilitated his goal of retiring young. But his undying passion for investing is probably why both of his sons work in finance. Stephen’s brother runs a commodity hedge fund in New York and previously managed the Credit Suisse commodity mutual fund, the second largest in the world.

Stephen is an open water swimmer and finds the temperament required to stay calm and execute while alone in the open ocean helpful for investing. He swam from Europe to Asia through the Hellespont Strait in Turkey. His home swimming route is the La Jolla Cove to Pier.

Reviewing The Strategy Behind MKAM ETF

Hey guys! Here is the part where I mention I’m a travel content creator! This “The Strategy Behind The Fund” interview is entirely for entertainment purposes only. There could be considerable errors in the data I gathered. This is not financial advice. Do your own due diligence and research. Consult with a financial advisor.

What’s The Strategy Of MKAM ETF?

These asset allocation ideas and model portfolios presented herein are purely for entertainment purposes only. This is NOT investment advice. These models are hypothetical and are intended to provide general information about potential ways to organize a portfolio based on theoretical scenarios and assumptions. They do not take into account the investment objectives, financial situation/goals, risk tolerance and/or specific needs of any particular individual. 

For those who aren’t necessarily familiar with a “investing strategy that seeks to capture the majority of equity market returns, while exposing investors to less volatility and downside risk than other equity investments” style of asset allocation, let’s first define what it is and then explain this strategy in practice by giving some clear examples.

MKAM ETF uses a Bayesian approach to valuation, in combination with trend following, to seek to generate S&P 500 returns, while dramatically reducing drawdown risk. While it is true that investors generally will be well rewarded for owning the S&P 500 and participating in the growth of the US economy, we find it is not true that risk in the market is invariant. Rather, it very much depends on starting valuations and trends.

Abstract representation of the MKAM ETF's investment strategy in Pop Art and Neo-Dada style is ready for you to view.

Institutional investors know two things about valuation that present a puzzle: 1) valuation models are helpful in forecasting long-term market returns with high accuracy and 2) these models are useless in making short-term predictions. How can this be? Shouldn’t the error term from efficacious long-term models contain useful short-term information? Our answer to the puzzle is embedded in MKAM ETF.

By reducing stock market exposure when valuations are extreme and trends breakdown, we seek to provide the smooth ride that any investor that makes regular withdrawals craves, from retirees to foundations. Further, avoiding nasty drawdowns is a way to help anxious investors from making the behavioral mistake of exiting the market after a crash, and not returning in time to benefit from the recovery.

The image featuring a cool gentleman driving a retro convertible in an outrageous and hilarious Pop Art style is ready for you to view.

Finally, we believe adjusting your market hedging as risks change is more cost effective than always buying left-tail event insurance, as evidenced by the comparison to the Gateway Fund (GATEX) below. The demand for strategies to deliver the upside of the stock market, while mitigating left-tail risk, is evidenced in the AUM of GATEX ($6.5B), which remains very popular in the RIA community despite significantly trailing the S&P 500 throughout its history. We believe we have a better way to meet this demand.

MKAM ETF vs S&P 500 vs GATEX returns from 1988 until 2022
MKAM ETF vs S&P 500 vs GATEX total return, standard deviation and sharpe ratio
source: (The investment performance results presented here are based on historical backtesting and are hypothetical. Past performance, whether actual or indicated by historical tests of strategies, is not indicative of future results. The results obtained through backtesting are only theoretical and are provided for informational purposes to illustrate investment strategies under certain conditions and scenarios.)

Source: Mulholland & Kuperstock Asset Management. MKAM performance is model results up until April 1, 2023, and then MKAM ETF thereafter. Model results do not include a management fee, ETF results include a 0.96% expense ratio. (The investment performance results presented here are based on historical backtesting and are hypothetical. Past performance, whether actual or indicated by historical tests of strategies, is not indicative of future results. The results obtained through backtesting are only theoretical and are provided for informational purposes to illustrate investment strategies under certain conditions and scenarios.)

Unique Features Of MKAM ETF

Let’s go over all the unique features your fund offers so investors can better understand it. What key exposure does it offer? Is it static or dynamic in nature? Active or passive? Is it leveraged or not? Is it a rules-based strategy or does it involve some discretionary inputs? How about its fee structure?

The start of 2024 is a good time to be having this discussion. By myriad measures, the S&P 500 is just about at its most expensive in modern history, tied with 2001 and 2008. At the same time, exposure to the market that makes up 60% of the global market capitalization dominates American portfolios.

Further, unique to the last 15 years, investors can receive significant returns on their cash again in the bond market. The risk and return today of the US stock market is fundamentally different than in most of our investing lives, yet most portfolios have not been properly adjusted. Rather than ask investors to try to time the market, something sure to produce inferior results, MKAM ETF adjust an investors’ exposure as risk/return changes for them according to our rules-based system.

Retro vibe robot, symbolizing the MKAM ETF's proprietary internal algorithm. This representation captures the balance between trend and valuation in the ETF's strategy

MKAM ETF uses a proprietary internal algorithm with two key inputs: trend and valuation. Today, valuations are extreme but all of our trend indicators are positive so we are 50% exposed to the S&P 500. The other half is in US Treasury bonds earning 5%.

What Sets MKAM ETF Apart From Other Funds?

How does your fund set itself apart from other “strategies that attempt to deliver market returns with less downside risk” funds being offered in the marketplace? What makes it unique?

What sets MKAM ETF apart is twofold:

  1. We have a proprietary and novel approach to valuation (see above) and
  2. We adjust our exposure based on risk and return. We can be 100% long only. We can be completely out of the market. We do not always buy left tail risk insurance.

Always buying put protection on your portfolio is very expensive. When the VIX is 10, insurance is very cheap. However, when it’s over 30 it is quite expensive. The cost of always buying puts, even when funded by selling calls, produces a costly drag on returns.

Depicting a retro vibe robot adjusting a risk dial, capturing a playful yet thoughtful representation of financial risk management

However, the risk of the S&P 500 is not immutable. In 2009, when the S&P 500 bottomed at 666, it was so cheap and expected returns were so good that no hedging was needed. In 2007, when the market was extremely expensive, as it is today, risk was much higher and investors’ exposure should have been reduced before the Great Financial Crisis.

What Else Was Considered For MKAM ETF?

What’s something that you carefully considered adding to your fund that ultimately didn’t make it past the chopping board? What made you decide not to include it?

Something we carefully considered, but decided not to include, yet, is more asset classes and investment strategies. For example, while the US stock market is clearly overvalued today, the Japanese market looks fairly valued. For an investor that was more accepting of tracking error to the S&P 500 and purely interested in the highest risk-adjusted returns, there is a very good case for introducing more investable assets: different countries, different cap sizes, style tilts, etc.

The image representing Japan as a great investment opportunity, depicted in a retro fade Pop Art style, is ready for you to view.

Nevertheless, to clearly highlight the utility of our algorithm and because the S&P 500 plays such a huge role in most American investment portfolios we wanted to start there. As MKAM grows in AUM and investors become accustomed to how it works and experience its benefits, we very much would like to introduce a second more tactical fund.

Interestingly, we have already expanded our algorithm from the S&P 500 to the US bond market with very good results. We have found that the same principles of valuation and trend work very well in discerning when investors should extend their bond duration. Our hunch is the same tools would work on: high yield bonds (a very “trendy” asset class); emerging market stocks; etc.

When Will MKAM ETF Perform At Its Best/Worst?

Let’s explore when your fund/strategy has performed at its best and worst historically or theoretically in backtests. What types of market conditions or other scenarios are most favourable for this particular strategy? On the other hand, when can investors expect this strategy to potentially struggle?

Our strategy performs best when the market experiences sharp and prolonged drawdowns: 2001, 2008, and 2020, for example. Our strategy performs worst when the market is defying the odds and continues to rip higher and overshoots long-term projections.

Humorously and outrageously depicts the concept of feeling happy and succeeding when the market is down. The image captures the contrast between the character's joy and the chaos of the stock market.

Interestingly, in our back test, whenever the S&P 500 pulls substantially ahead from our algorithm, that precipitated a large drawdown for the S&P 500 and a strong run of form for our algorithm.

Why Should Investors Consider MKAM ETF?

If we’re assuming that an industry standard portfolio for most investors is one aligned towards low cost beta exposure to global equities and bonds, why should investors consider your fund/strategy?

Industry standard institutional investment portfolios are half what you reference, low cost beta exposure, and half alternatives at management fees between 1% and 2% and performance fees between 10% and 20%. Further, most institutions don’t even access to the funds they really want.

MKAM ETF is a top tier institutional quality alternative at low-cost beta prices.

We Like To Eat Sharpe Ratios For Breakfast

Our goal is to double the Shape ratio of the S&P 500. In other words to double the return per unit of risk of the S&P 500 or generate a Sharpe of 1 or higher. This is the gold standard in the institutional world, and something most individual investors don’t have access to.

How Does MKAM ETF Fit Into A Portfolio At Large?

Let’s examine how your fund/strategy integrates into a portfolio at large. Is it meant to be a total portfolio solution, core holding or satellite diversifier? What are some best case usage scenarios ranging from high to low conviction allocations?

The fund is targeted towards two investors:

  1. Investor who make regular withdrawals: retirees, charitable funds – like endowments or foundations, etc.
  2. Anxious investors

Two types of investors targeted by the fund: those who make regular withdrawals and anxious investors. The image captures the unique characteristics of each group in a vibrant and playful manner

Foundations are required to give a certain percentage of their assets every year to the causes they support. And they want to. The very reason they are set up is to donate money and boost the causes they believe in: fund more art, reduce poverty, etc. Endowments make regular withdrawals to support their university or other endeavors.

These institutions seek to reduce their volatility as they are well aware of the negative impact of drawdowns on their portfolio size. They also want to generate high returns at the same time. After all they both want to give and grow to maximize their impact. We want to help individuals do the same.

Let retirees live well and stay retired. And grow their corpus. We’ve seen advice from knowledgeable people in the investment advisory space say to retirees a version of: “invest more in stocks early in retirement, if the market crashes, then you can still go back to work.” We think investors can do better.

Portfolio With Regular Withdrawals
Source: Mulholland and Kuperstock Asset Management (The investment performance results presented here are based on historical backtesting and are hypothetical. Past performance, whether actual or indicated by historical tests of strategies, is not indicative of future results. The results obtained through backtesting are only theoretical and are provided for informational purposes to illustrate investment strategies under certain conditions and scenarios.)

Further, after periodic and traumatic crashes between 2001 and 2020, we seek to help anxious investors participate in the stock market.

“My whole adult life has been one long crisis. Career crises, education debt, watching my I.R.A. lose a quarter to half of its value a couple of times, child care expenses, fraying social fabric, wage pressures, and above all, insecurity…”, Dr. Caitlin Durham, 40, “This Isn’t What Millennial Middle Age Was Supposed to Look Like,” New York Times, Mar 14, 2023

Doctor Durham is not being overly dramatic. The S&P 500 index fell -47% peak-to-trough between 2000 and 2002; -54% between 2007 and 2009; and -34% in the, thankfully brief, Covid crash of 2020. Any S&P 500 index investor experienced those drawdowns.

If you are young and have a sufficiently long-time horizon and do not need to draw on your portfolio for living expenses, you can afford to ignore the volatility, if you can stomach it, to get the long-term rewards. A buy and hold investor in the S&P 500 who managed to not touch their portfolio between the end of 1999 and the end of last week eventually earned 6.4% a year returns, for staying on the rollercoaster ride. Well below the long-term average of 10%, but still not too bad.

Stock market as a rollercoaster ride. The image creatively illustrates the chaotic and whimsical nature of the stock market

Is there a better way to grow your wealth? Is there a way to capture stock market returns while avoiding the heartburn inducing drawdowns Dr. Durham identified above? We believe the answer is yes. One of the tools investors can use is trend following.

The graph below illustrates calendar year returns between 1990 and 2022. The 2022 calendar year return for the S&P 500 was -22%. For 2008 it was -37%.

S&P 500 Annual Returns
Source: Mulholland and Kuperstock Asset Management (The investment performance results presented here are based on historical backtesting and are hypothetical. Past performance, whether actual or indicated by historical tests of strategies, is not indicative of future results. The results obtained through backtesting are only theoretical and are provided for informational purposes to illustrate investment strategies under certain conditions and scenarios.)

Contrast this to the experience of investors pursuing a trend following strategy[1]. The return for 2001 would have been +2%. 2008 would have been -4%. Dr. Durham would have avoided those stressful years, at least in her IRA.

S&P 500 Trend Followed Annual Returns
Source: Mulholland and Kuperstock Asset Management (The investment performance results presented here are based on historical backtesting and are hypothetical. Past performance, whether actual or indicated by historical tests of strategies, is not indicative of future results. The results obtained through backtesting are only theoretical and are provided for informational purposes to illustrate investment strategies under certain conditions and scenarios.)

Over the long-run, from 1928 to 2022, we found that a trend follower did not have to materially sacrifice for the tremendous benefit of avoiding the market’s nastiest drawdowns. A trend follower cut off the left tail outcomes that can destroy a portfolio, while preserving the right tail of good outcomes. A long-only S&P investor earned 8.5% per year, while a trend follower earned 8.3%, largely the same returns.

However, the standard deviation for our long only investor was 19.4%, where our trend follower experienced a standard deviation of 13%. While the S&P 500 experienced a Sharpe ratio (return relative to risk) of 0.44, a trend follower generated a superior 0.64. If the goal of taking more risk is to get higher return, the trend follower did better. More importantly, the trend follower got the returns, without the anxiety.

[1] The trends used are a proprietary mix utilized by Mulholland & Kuperstock Asset Management in risk-managed investment mandates.

In our experience and analysis of the data, the combination of valuation and trend works even better to deliver satisfying results while strongly reducing drawdowns and anxiety.

The Cons of MKAM ETF

What’s the biggest point of constructive criticism you’ve received about your fund since it has launched?

Criticism: The S&P 500 is unbeatable, just buy and hold.

It always seems at the tail end of the bull market that there is no way to do better than the S&P 500 and investors abandon diversification. It is usually precisely when this feeling is strongest that is a good time to start to diversify into other asset classes.

Our valuation approach tells us we are at that point. But our trend discipline has us still halfway in. When the market and valuations concur that the market overshot and is ready to fall is, historically, when every major prolonged correction occurred.

It is always possible that the future looks different than the past. This could perhaps become true when machines totally take over the markets. But, while humans are still involved, and we remain alternatively greedy and fearful, it is safe to assume that these patterns will persist.

Future Looks Different Than The Past

Today, the return available in the bond market is roughly equal to Vanguard’s expected return of the S&P 500 for the next decade. Of course, the standard deviation of Treasuries is much lower than the S&P 500. Thus, even if MKAM ETF is wrong, the price we are paying for de-risking our portfolio today is minor. In financial terms, it’s virtually a free lunch.

The Pros of MKAM ETF

On the other hand, what have others praised about your fund?

Any investor that had real money invested in 2001 or 2008 and/or studies financial history is impressed with our fund. The only remaining question for receiving larger allocations is the very fair desire to see our ETF results match our backtested results. Coming from an institutional investment background where we required 3 years of results before we deemed something statistically significant I totally get this reticence.

We invested according to our algorithm internally in separately managed accounts, though instead of seeking GIPS compliance, we decided to skip ahead to the ETF launch and generate the results fully in public. I am sympathetic with anyone who wants to take a wait and see approach.

Concept of the desire for reduced risk with significant returns

There’s a reason all the AUM gathered so far was from existing clients that could see the approach for themselves pre-launch. That said, the desire for reduced risk with still significant returns is evidenced by the gargantuan alternatives industry. We just need time. And it’s helpful to get the word out until then in resources like this.

Learn More About MKAM ETF

We’ll finish things off with an open-ended question. Is there anything that we haven’t covered yet that you’d like to mention about your fund/strategy? If not, what are some other current projects that you’re working on that investors can follow in the coming weeks/months?

Firstly, if you’re an American investor, and the S&P 500 makes up a sizeable part of your portfolio we’d ask you if that is due to: a first principles approach that you think the S&P 500 is a good risk adjusted return from here? Or, is it inertia and driven by FOMO? We know it’s hard to change your exposure from such a dominant and strongly performing asset class. And, from 2009 to 2018 we were fully exposed and had the same position as you.

I spent much of my time in New York counselling family offices and high net worth individuals that the market was in fact incredibly safe and promising. And that they should be 100% invested. I also remember some wonderful conversations around Microsoft not being dead despite a P/E of 8. And, that this Tim Cook guy seemed a credible heir to Steve Jobs and that AAPL was still a good buy at a similar P/E of around 10.

The 'set it and forget it' investing approach

But, markets change. Now is a wonderful time to review your asset allocation. Not everyone wants to adjust their asset allocations themselves, set their calendar, listen to Bloomberg radio everyday, etc. Further, not everyone spent a lifetime developing a rigorous system like the one that underpins MKAM ETF. I don’t worry for a moment about any assets I personally have in MKAM ETF or that our RIA clients do.

Connect With Stephen of Mulholland & Kuperstock Asset Management

If you’re open to the concepts we discussed today, check us out at: and visit our Substack at

Thank you very much for the opportunity to introduce ourselves.

Brave Open Water Swimming Makes You A Better Investor

Nomadic Samuel Final Thoughts

I want to personally thank Stephen for taking the time to participate in the “The Strategy Behind The Fund” series by contributing thoughtful answers to all of the questions!

If you’ve read this article and would like to have your fund featured, feel free to reach out to nomadicsamuel at gmail dot com. 

That’s all I’ve got!

Ciao for now!

Important Information

Investment Disclaimer: The content provided here is for informational purposes only and does not constitute financial, investment, tax or professional advice. Investments carry risks and are not guaranteed; errors in data may occur. Past performance, including backtest results, does not guarantee future outcomes. Please note that indexes are benchmarks and not directly investable. All examples are purely hypothetical. Do your own due diligence. You should conduct your own research and consult a professional advisor before making investment decisions. 

“Picture Perfect Portfolios” does not endorse or guarantee the accuracy of the information in this post and is not responsible for any financial losses or damages incurred from relying on this information. Investing involves the risk of loss and is not suitable for all investors. When it comes to capital efficiency, using leverage (or leveraged products) in investing amplifies both potential gains and losses, making it possible to lose more than your initial investment. It involves higher risk and costs, including possible margin calls and interest expenses, which can adversely affect your financial condition. The views and opinions expressed in this post are solely those of the author and do not necessarily reflect the official policy or position of anyone else. You can read my complete disclaimer here

More from Nomadic Samuel
If I Invested In The S&P 500 I’d Be Losing In Life And Choosing Last Place
As an investor, a surefire way I’d be losing in life would...
Read More
Leave a comment

Your email address will not be published. Required fields are marked *